A well-optimized Google Business Profile (GBP) is essential for attracting local customers and improving your online presence. Pinecrest manages many GBPs for various clients. If you're tackling this area of your marketing yourself, here’s how to optimize your profile to ensure maximum visibility:
Complete Your Profile
Ensure all business information is accurate and up-to-date, including your business name, address, phone number, website, and operating hours. A complete profile increases the chances of appearing in local searches.
Choose the Right Categories
Selecting the most relevant categories helps Google understand what your business offers and improves your chances of showing up in relevant searches. Be specific and choose primary and secondary categories that closely reflect your services.
Add High-Quality Photos
High-quality images of your storefront, products, or services increase engagement and make your profile more appealing. Businesses with photos receive 42% more requests for directions and 35% more website clicks.
Encourage Customer Reviews
Positive reviews enhance your credibility and improve your rankings in search results. Encourage satisfied customers to leave reviews, and be sure to respond promptly to show you value customer feedback.
Use Keywords in Descriptions
Write a compelling business description that includes relevant keywords customers might use to find your services. This helps Google match your business to relevant searches.
Post Regular Updates
Use Google Posts to share news, promotions, or events. Regular updates not only engage customers but also signal to Google that your business is active.
By following these steps, you can attract more local traffic and improve your visibility in search results. If you're DIYing this, be sure to address all of the above to ensure you're getting all you can out of your GBP. If you need help managing this aspect of your marketing, just give us a shout!
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